SUGAR
BACK TO ARCHIVESugar is the luxury multibrand boutique that put Arezzo on the international fashion map. Beppe Angiolini opened it in 1978; today it lives inside Palazzo Lambardi. The name was built on a buyer's eye and on a refusal to leave Tuscany for Milan. We shot the campaign inside the store and out in the city: fashion film, art direction, still photography. The cut moves at the pace of the clothes.
- Client
- SUGAR
- Year
- 2026
- Services
- Video, Photo, Art Direction, Post-production